plain text e-mail

plain text e-mail
E-com
a basic format option for e-mails, which is simple and cheap to produce. The advantage is that even older e-mail systems will be able to read plain text, whereas they may be unable to receive more heavily designed HTML messages.
     If conducting an e-mail marketing campaign, the appearance of the e-mail is important. With plain text layout, it is best to keep the line length between 65 and 70 characters (to avoid lines breaking), and to keep paragraphs short—five or six lines at most. Because plain text does not allow the use of bold type or font sizing, capitalizing is the only way to add emphasis.

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